To be successful, companies need to find a way to eliminate the concentration of data across different platforms without integration – especially when it comes to sales processes.
Especially in B2B, data is isolated in different tools, you miss opportunities and make less informed decisions.
And even if it is possible to extract data from each platform (marketing, sales, automation) and then contrast them, the process becomes very time consuming.
On the other hand, when sales processes are centralized, it is possible to do more in-depth analysis and leverage big data strategies to base decision making.
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In other words, centralizing sales process information on a single platform allows you to drive effective data-driven strategies.
Are we going to learn about 7 more advantages of centralized sales processes?
7 Advantages of centralized sales processes
Sales processes consist of a series of repeatable steps that the sales force takes to transform