but for a savvy e-commerce brand of sporting goods looking to expand into the UK, soccer boots may be the target term on product pages and paid searches. it is clear.
A good example is REI. REI uses outdoor clothing apparel and travel gear to target multiple lifestyles such as mountaineering, hiking, running and cycling.
If REI wants to expand its target segment, Keyword Research can provide the insights needed to select a new segment and create a product line that fits its lifestyle.
Let's say REI is considering expanding its offerings to appeal to divers and bungee jumpers. Keyword Search Volume Research Cork Gents Bicycle shop reveals the actual type and volume of product demand for each group, rather than investing in resource-intensive market research about what users say they are interested in .
Below is a sample search volume for topics on both diving and bungee jumping.
Image Caption: Keyword Monthly Search Volume: Diving
Image Caption: Keyword Monthly Search Volume: Bungee Jump
Comparing the keyword search volumes of the two groups, we can see that there are significantly more searches for diving-related outdoor products than bungee jumper products.
Does that mean REI needs to expand its product line to target divers?
This may be useful for additional market research.
