With the FUT Coins accession of Glu Mobile, EA is going to have big and growing cellular company generating $1.32 billion in reservations. That includes over 100 million monthly players on cellular, bringing EA's global hit throughout computers, games, and cellular platforms to 430 million gamers.
There are lots of synergies between these two game manufacturers. Glu Mobile's staff, led by former Electronics veteran Nick Earl, has proven very adept at producing, analyzing, and launching titles across numerous genres, such as sports, role-playing, and lifestyle titles.
EA's specialty is designing sports matches under its EA Sports label, but Glu Mobile has also shown it can always develop a mobile sports business. The teams in EA Sports and Glu Sports can clearly share thoughts to get even better at what they already do so well.
A deep pipeline of new games.The development pipeline in Glu Mobile looks really promising. It's new titles set to launch soon, including Harness Sports Fishing, Deer Hunter World, and an upgraded version of Harness Sports Baseball for its 2021 season. EA intends to bring Tap Baseball to new nations with its licensing expertise from EA Sports.There can also be Table & Flavor, a fresh lifestyle match, in addition to a selection of hyper-casual games starting from Glu's Crowdstar studio.
What's more, Glu Mobile could bring fresh ideas to EA about how to decorate certain titles. The business reported Buy FIFA Coins seeing positive early results from this initiative on the last earnings call.
