Thai people use social media for various purposes. Since following the news entertain Sales of goods-services to use slotxo as a space to express political stance Because each social media platform There are strengths and access to different target groups. and meet the needs of users in different ways
such as an anonymous reflection or opinion of the user or the user's identity. Will choose to use it on Twitter or if you want to communicate with the masses of society. to create interactions with long text, images and video clips. choose to communicate via Facebook while Instagram will focus on taking beautiful photos to show lifestyle and cool captions, so it can be called Social media features determine user behavior.
YouTube is the most used Social Media Platform by Thai people in 2021.
The Thailand Digital Stat 2021 report from We Are Social and Hootsuite reveals that the most used social media platform for Thai people in 2021 (based on Thais aged 16-64) is YouTube at 94.2 percent, previously dominated by Facebook. Number one in Thai people's hearts all the time, but 2020-2021 is the first year that Facebook has lost the championship to YouTube and the word music is what Thai people like to search the most to watch on YouTube.
The second place is Facebook with 93.3 percent. Statistics of Facebook users in Thailand 2020-2021 have slightly increased Facebook users in Thailand, at 51 million people, of which the proportion is slightly more active by women than men. followed by LINE 86.2 percent, fourth place is Facebook Messenger 77.1 percent, fifth place is Instagram 64.2 percent. In early 2021, more than 16 million Thais use Instagram, an increase of 1 million from the previous year, or 6.7 percent, and There is a significant proportion of females than males.
Thai people consume media has changed. in the situation of COVID-19
According to a Nielsen report, in 2020 there will be an increase in media consumption among Thai consumers. The media that has seen a significant increase in consumption are TV, digital and radio, mainly due to following news from two important situations: the spread of COVID-19. and political situation
Most Thai consumers spend their free time watching TV on average 4 hours and 9 minutes per day, which is still higher than the previous year's average. And internet use has increased dramatically from 70 percent in 2019 to 75% in 2020. Thai consumers are also spending more time on digital media, averaging 3 hours 34 minutes a day, and listening to radio in 2020. Consumers spend more time To listen to the radio for about 2 hours each day.
And during the COVID-19 pandemic, 50 percent spent more time on social platforms than the year before. In terms of other activities, 38 percent searched the Internet 34 percent more, shopped online 33 percent more, texted 32 percent more to stay in touch with friends and family, and consumers use their devices to access online news. or watching more TV shows and streaming content. Online gaming is also a major activity for 32 percent of consumers.