According to the recently published report by Informes de Expertos, titled “Mercado Latinoamericano de Productos de Aseo Masculino, Informe y Pronóstico 2021-2026”, it is anticipated that the male grooming products market in Latin America will grow at a CAGR of around X% during 2020-2026. Growing interests of men in their physical appearance and personal care and the increasing demand for natural and sustainable products are augmenting the market demand for male grooming products in the region. The millennials and Gen Z are the biggest driving force of the industry. Additionally, the internet and social media have also contributed to the growing awareness among men to do body care which is encouraging them to use beauty and personal care products, hence contributing to the overall industry development.