All kinds of businesses are jumping on the emoji bandwagon. Even facebook recently announced reactions, which lets users add emoji alongside the usual thumbs-up icon. Have you checked your inbox lately? Emoji are popping up with increasing frequency, especially in email subject lines. Whether you're considering adding emoji to your email subject lines or have already done so, in this article we'll cover the benefits of emoji, what you should consider before using them, and give you tips. Tips to help you engage your subscribers and get them to open your email campaigns. The benefits of emoji in subject lines why does everyone love emojis so much?
It's not just because they're cute; emojis can actually have some big benefits, including:increased open rates fifty-six percent of brands using company mailing list emoji in their email subject lines had a higher unique open rate, according to a report from experian. We noticed that growth hackers recently started using only emojis (and no text) in their subject lines and pairing them with text through their pre-header. We reached out to anuj adhiya, director of engagement and analytics, to see how this new tactic was working, and adhiya said that while the tactic is new, they're seeing more recipients open emails (and they have some theories on why). This, in turn,
Results in more clicks on email content. He noted that they were still trying to figure out other impacts, but were encouraged enough to continue using the emoji for the time being. Save space space is very important with subject lines, especially given the increased number of emails opened on mobile devices. If you want your entire subject line to fit on a mobile device, you have about 30-40 characters to use, and emoji can save space. You can say a lot with an emoji, and it only takes one character. Convey emotion brands are constantly striving to establish an emotional connection with their customers. Words can't always convey an emotion
